Unity Bank Plc has unveiled a new campaign aimed at  women entrepreneurs, especially the underbanked, with its new retail product, the Yanga account.

Through the medium, the lender plans to leverage several channels, including the traditional and digital media, to drive the adoption of the Yanga product.

The Yanga account was launched last year in line with its strategic vision of being “Nigeria’s retail bank of choice” debuted in four geographical locations: Mararaba, Nassarawa State; Ibadan, Oyo State, Uyo, Akwa Ibom State and Gombe, Gombe State.

The Divisional Head, Retail and SME, Olufunwa Akinmade stated: “Having launched the Yanga Account, unveiled Veteran Actress, Sola Sobowale as “Mama Yanga”, the new campaign is intended to further provide the engagement platform to empower core target of the product existing in our communities and found among millions of underbanked women”.

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The product targets women entrepreneurs in the Micro, small and medium enterprises, MSME space, especially the underbanked, offering savings and investment, capacity building, agency banking, dedicated agents, medical insurance and microloans to the women, thereby deepening financial inclusion.

The marketing drive includes a well-targeted television commercial featuring the bank’s brand ambassador, the Nollywood actress, Sola Sobowale, who was crowned “Mama Yanga” at the launch last November.

Mama Yanga will be sharing the stories of how Yanga is empowering women and changing lives across Nigeria.

Yanga is available to women entrepreneurs. The bank continues to drive strategic activations of the product across various locations.

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So far, the activation train has been to Lagos, Lafia, Gombe, Uyo, Port Harcourt and Ibadan.

Seeking to promote financial inclusion and cater to the unbanked women entrepreneurs, the new retail product is designed to deepen its beneficial impact on Micro Small and Medium Enterprises, MSMEs operated by women in the mass-market retail space.

The product comes on the heels of the nation’s imperative to boost access to financial services by women as a EFInA report, suggests: “There are 51 million Nigerian women above 18 years, with over 41 per cent of them unbanked.”

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